The Humble Beginning (2011)
In 2011, VNM Frozen Food was founded with just a small machine and a single product. At that time, everything was new and full of challenges. The company started on a small scale, with manual production, handling every step by hand — from processing to packaging and delivery. Without abundant resources or a professional team, everything began purely from passion and the desire to bring quality products to customers.
The First Challenges
The first steps are always the hardest. Finding customers, maintaining product quality, ensuring food safety, and especially expanding the market were major challenges. In the early years, VNM Frozen Food faced many difficulties in terms of finances, raw materials, and manpower. However, with perseverance and continuous improvement, the company gradually built trust among its customers.
Expansion and Breakthrough
Not stopping at a single product, VNM Frozen Food researched and developed more product lines to meet market demand. From a small workshop, the company gradually expanded its production line, invested in modern equipment, and improved its processing procedures.
Within just a few years, the company had built a diverse product portfolio — from bacon, sliced pork belly, meatballs, fishballs, ham, and Taiwanese sausages, to smoked pork knuckle. Beyond expanding its product range, VNM Frozen Food also grew its distribution network, from small retail shops to large restaurants and wholesale systems across Malaysia.
Success Today
Today, VNM Frozen Food offers more than 60 products and serves a wide customer base across Malaysia. The company continuously innovates to deliver high-quality products that meet food safety standards and cater to customer preferences.
No longer just a small workshop like in the early days, VNM Frozen Food has risen to become a trusted brand in the frozen food industry. While the journey ahead is still long, the achievements so far are a testament to the relentless efforts of the entire team.
Future Direction
VNM Frozen Food does not stop at the Malaysian market but also aims to expand into regional and international markets. With quality as its top priority, the company continues to invest in technology, enhance production processes, and seek opportunities for collaboration with potential partners.
The journey from a small machine in 2011 to a business with more than 60 products and a nationwide customer base is a story of perseverance, innovation, and continuous growth. VNM Frozen Food believes that with ongoing dedication, the company will continue to go further, delivering high-quality products and serving customers better every day.